But still, at YouTube's scale, it can provide significant competition for TikTok, and with YouTube's creator monetization tools also more advanced, it could prove to be a powerful lure for top TikTok stars, which may, eventually, be problematic for the rising app. How, exactly those users come to Shorts is another question, with some simply viewing them as regular YouTube clips, as opposed to accessing them through the dedicated Shorts tab. Earlier this year, as part of its earnings update, YouTube's parent company Alphabet reported that Shorts is now up to 6.5 billion daily views, rising from 3.5 billion at the end of 2020.
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